However, businesses should be aware of the dangers
However, businesses should be aware of the dangers Sep 25

However, businesses should be aware of the dangers

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However, businesses should be aware of the dangers involved in entering a new market like sports. It was once said to by Andre Iguodala, a former Golden State Warrior who is now a prominent tech entrepreneur , and is often referred to as "the Wild Wild West". It was worth the risk for the NBA. "It's within the very DNA of the NBA's branding as well as 2K's branding to be innovative" Donohue explains, adding that the NBA owners "realise that the future is bright and will continue to grow. And so I think there could have been more danger in not doing it and then actually doing it."

There are fears that esports might been an idea that is purely fringe, engaging hardcore gamers but perhaps with a limited commercial value beyond thathave been proved nonsensical. Forbes stated last year that the global esports market was predicted to reach $1.1bn by the year 2019.

Donohue explained that even in the past three years, or the three seasons that I've been in, my conversations are vastly different than what they were before the league was established. As Warriors Assistant GM Kirk Lacob recently told me esports is "absolutely becoming more mature".

Donohue talks about the benefits of a league operated by the NBA office in regards to the ability to bring in partners. "The advantage of being the NBA 2K brand, is that we have amazing relations with many of the partners we work with, so we tend to hold their hands and help them navigate eSports. We also help them understand how to tap into eSports to boost their brand."

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09-25-21 - 03:00 Start date
09-26-21 - 04:00 End date
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