The way it is manifesting itself in ways such as the Twitch
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The way it is manifesting itself in ways such as the Twitch chat feature they use on their Twitch broadcasts. "The Twitch chat function is constantly active and we monitor it to ensure that we keep our viewers entertained, but it also provides the opportunity to gather immediate feedback and make adjustments to our programming... We're talking about "hey you're getting the feedback of the fans." an angle for the camera and hidden content" which , according to Donohue, is "almost becoming the norm for younger consumers, which is that you're actually listening."
The NBA 2K League does not require adhering to traditional regulations.
The major advantage is its ability to play from any location. This is not just a benefit for the new draft system but also allows for international markets to be explored. While the NBA has done a lot to promote its brand overseas but it has been able to play single matches in areas such as Paris, London, and China. The long-rumored dream of international divisions are simply the same as a wish.
There are no limitations for NBA 2K League. Donohue says "There's so many greenfield in the front of us in terms of international expansion and growing the game globally." The Gen.G Tigers from Shanghai is an international expansion team from the NBA 2K League, was received into the league this season. They also hosted tryouts in Seoul, Hong Kong, and London. "We're hoping in bringing in international players we know are out there." Donohue says. "It's an integral part of our plans to have a European division, as well as a Asia Pacific division," before adding "it's an issue of when instead of whether."
It's not just about reaching international fans. In the event of a coronavirus outbreak, Donohue explains the NBA 2K League's strategy for this season was "getting closer to our local markets, and making the 2k League experience to our teams as well as to their supporters local to." The Warriors showcased what that could look like in the recent training camp. Players relaxed while playing the NBA 2K game shown on the huge scoreboard at Chase Center.
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