EA spent billions to purchase Glu Mobile
EA spent billions to purchase Glu Mobile Dec 07

EA spent billions to purchase Glu Mobile

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For EA Mobile games, they make up for more than a tenth of its overall revenue.EA spent billions to purchase Glu Mobile, UK-based Codemasters and Playdemic Ltd, to bulk the gaming options for its mobile platform with more gaming titles.

Consumer spending on videogame equipment, content and accessories within the United States alone jumped to an unprecedented $56.9 billion in 2020, as per data from research firm NPD.

"They benefit from this windfall to ensure their future security by acquiring knowledge and intellectual assets, and also to establish themselves in new areas."

Joost Van Dreunen an instructor in the business of games at New York University, said.Acquiring studios with strong mobile franchises will allow EA to acquire the knowledge and make money from the existing players at the same as acquiring the expertise.

EA claims that FIFA's Ultimate Team preview packs have significantly increased sales.EA Chief Executive Officer Andrew Wilson has said that the new preview packs released to FIFA 21's Ultimate Team mode have been "well appreciated by the community" as well as boosted sales.

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12-07-21 - 16:16 Start date
12-31-21 - 16:16 End date
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